About Me.
Bilingual (English/Spanish) Creative Director with over 20 years of visual and brand experience. My passion for design began in Miami when I started my career as an Art Director. It was there where I learned the fundamentals of collaboration and taking design risks. As a young creative with big dreams, I moved to NYC to explore the bigger world of advertising. For several years, I walked to the Flatiron district for work - taking in all the sounds, colors and movement of this wonderful and diverse city. I collaborated with many people, worked on many major brand campaigns, and traveled to countless locales for commercial productions - until I was ready for the next phase.
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I transitioned from advertising to branding/design and landed at a neuroscience organization which shifted my creativity in an upward, more conscious direction. Working on products that help organizations explore growth mindset, understand inclusivity and equity, and help people have better, more thoughtful conversations with their peers gave me a new perspective on my design philosophy, the way I lead and manage my teams, and even the way I interact in my own life. This has led me towards more passion projects and local activism.
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A few years ago, I joined the Gowanus Mutual Aid, a group which helps migrants and members of the community in need. Whether I am organizing food and clothing drives, providing translations for migrants, or listening to their stories, I have found that all my life experiences, background, and professional culture have led me here. Combining my passions for creative work and making an impact for good in the world fuels my trajectory moving forward.
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I am currently freelancing and an active member of my community.
Experience
2022-Present
Freelance
Creative Director
Currently working as a freelancer on brands to include: Harbor Picture Company, NGLmitu, Primadesigns,
2015-2022
NeuroLeadship Intitute
Director, Creative
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Built and structured the entire NLI creative department
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Led creative strategy, design, video, and new product development
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Provided leadership, creative direction, and mentorship for in-house and remote designers, animators, videographers, digital teams, and global partners
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Created and managed implementation of NLI’s digital platform, visual design, style guides, and external communications
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Led design for print, video, graphic, and online materials while project-managing multiple brand products
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Customized and adapted products for each client’s internal preferences
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Worked effectively with instructional design, client experience, marketing, and content departments to ensure ideas were on-brand, executable, and strategic
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Partnered with leadership team to fulfill company and client objectives
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Clients (selected): Avanade, BlueCross BlueShield, Boeing, Cigna, EY, HP, Intel, Kaiser Permanente, Liberty Mutual, Merck, Microsoft, P&G, T-Mobile
2012-2015
Freelance
Associate Creative Director
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Strategized, developed, and oversaw the execution of creative content and advertisements for various agencies and clients
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Partnered with executives and creative teams in project and deadline management, setting and achieving content goals, and overseeing budgets
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Agencies (selected): Casanova/Mccann, Primadesigns
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Clients (selected): Nestle Water, Palm Isle, Real Estate Sales Force, V-Me Media, Inc., YWCA, several soon-to-launch startups
2008-2011
Wing / Grey Advertising
ACD / Senior Art Director
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Conceived and created campaigns from brainstorming through final execution utilizing a holistic 360 approach while managing a creative team
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Supervised casting, production, and post-production for all TV ads, as well as final execution of print, radio, and additional media channels
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Clients (selected): ampm, Covergirl, Downy, Febreze, Goya, Pantene, Sony, US Bank, Washington Mutual
2003-2008
Alma Advertising
Senior Art Director
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Conceptualized campaigns and coordinated the team to ensure execution of each client’s desired consumer strategy
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Clients (selected): Alltel, Budweiser, Busch Gardens, Dulcolax, Dunkin’ Donuts, Holiday Inn, McDonald’s, MetLife, Neutrogena, Royal Caribbean, Sea World
2000-2003
CreatAbility Design & Advertising
Art Director
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Clients (selected): Iberostar, Modell’s, US Bank, Royal Caribbean, Washington Mutual