NYC-based Creative Director
20+ years of turning blank pages into brand stories that stick.
I lead creative teams across graphic design, motion, digital media, and spatial experiences — building the kind of brand identities and design systems that give organizations a real, lasting visual voice. My background spans advertising, branding, nonprofit, and tech, which means I know how to shape creative that works across industries and audiences.
The work I'm most proud of lives at the intersection of purpose and craft — where a well-developed concept doesn't just look right, it feels right. Where a brand story connects people more profoundly, not just more loudly.
Miami-born, Cuban-raised, Brooklyn-adopted. Mother of two. Painter. Hiker. Activist. Ranking those depends on the day. You can usually find me somewhere in NYC, finding beauty inside the grit.

Expertise
Over 20+ years experience in advertising, branding, and storytelling. My passion is to be able to transform an idea into reality and make it stand out from the crowd.

GRAPHIC DESIGN
Make it Pop

BRANDING
Propel Your Brand

EXPERIENTIAL DESIGN
Make an Impression

VIDEO CONTENT
Make it Come to Life














